Posts Tagged ‘lifestyle’

• New ‘Man’ Wine Hits The Shelves

  Date: 2010.02.23 | Category: Uncategorized | Response: 0

  The Californian wine makers E&J Gallo think they have spotted a gap in the market and have made a wine range aimed at men.Although wine has a stronger associated with a women’s choice of drink, E&J Gallo think that a gap in the market is there for men’s wine. The new range signifies a new direction in their business model, after they recently stated they are looking to decrease the volume of wine they sell in 2010 by canceling some of their discount offer deals with retailers. Instead they aim to provide more sturdy “reliable” red and white wines that people can buy and know exactly what they will be getting. Read the rest of this entry »