• New ‘Man’ Wine Hits The Shelves

    Date: 2010.02.23 | Category: Uncategorized | Tags: ,,,,,

    The Californian wine makers E&J Gallo think they have spotted a gap in the market and have made a wine range aimed at men.Although wine has a stronger associated with a women’s choice of drink, E&J Gallo think that a gap in the market is there for men’s wine. The new range signifies a new direction in their business model, after they recently stated they are looking to decrease the volume of wine they sell in 2010 by canceling some of their discount offer deals with retailers. Instead they aim to provide more sturdy “reliable” red and white wines that people can buy and know exactly what they will be getting.

    The range, called ‘Redwood Creek’ is aimed at men who are interested in the outdoor lifestyle and aged between 35-65 years old.It is not aiming to venture into the extreme sports of even very active sports markets but instead aims at appealing to those who they would consider “active in nature”.Activities that have been named as inspiration for the wine include hiking, fishing, hunting and camping. They have already created links with Adventure Bottle Openers, The Woodland Trust, the Californian Tourist Boardplus the tableware brand Montana. This kind of business linking technique has paid off the USA and they are hoping it will do in the UK also.

    The newest wine range is said to include a Cabernet Sauvignon, a Merlot and one white, a nice Chardonnay. Iain Newell marketing director for Europe has said that the wine has a rugged quality and a rich taste. They will be everything you associate with nature and activity Newell states, freshness, passion and full flavours are all qualities that this wine range includes.There was a lot of time and effort put into the research for this project and if early US sales reports are anything to go by, it was well worth it.

    For wine and shot glasses, visit Wineware.